Same-store sales are flat or down. You see it in your reporting. You feel it in every operating cycle.
The list you read every Monday tells you the score. It does not tell you what to do.
There is a metric that does. Frequency tells you what was chosen, not just what moved.
Plot it against distribution and every product falls into one of four quadrants. One quadrant is full of products you should be rolling but aren't.
That is your same-store answer.
Four quadrants. One holds the move.